Pre-Conference Session
Exploring AI Use for Hospitality
We’re all hearing that AI will change everything—but what does that actually look like in practice? This pre-conference workshop is designed for hospitality and tourism professionals who want to move past the hype and dig into the real questions: How might these tools reshape the way we research, analyze data, and communicate? Where do collaboration opportunities emerge with AI, and where do ethical lines get blurry? We’ll explore current AI capabilities and tools, as well as discuss what they could mean for your research and professional work. This isn’t about becoming an AI expert; it’s about learning how to think critically about tools that are already available. You’ll leave with frameworks for evaluating AI tools, strategies for using them responsibly in research and practice, and a better sense of what questions to keep asking. Bring your laptop and come ready to think out loud.