Pre-Conference Session
PLEASE CLICK above to view the full Pre-Conference schedule. Workshop on Informatics, Data Science, and Economics in Hospitality and Tourism Research (WIDE-HTR)
Day 1 Pre-Conference Sessions
Date: January 7th
Time: 1:00 PM – 5:00 PM
About WIDE-HTR
WIDE-HTR brings together scholars to explore hospitality and tourism research through the perspectives of informatics, data science, and economics. Organized by the Hospitality Analytics and Innovation Lab (HAI-Lab) and the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston, the workshop introduces research methods, analytical approaches, and data resources while creating opportunities for discussion and scholarly connections.
The third WIDE-HTR workshop supports graduate students, early-career researchers, and emerging scholars through direct engagement with leading researchers. Invited speakers will share methodological insights and lessons from their research, with an emphasis on research design, data collection and preparation, analytical procedures, and interpretation. Sessions will also address practical challenges, common pitfalls, and recommendations for applying these approaches in hospitality and tourism research.
- Longitudinal Survey Design (1:00 PM–1:30 PM)
- Presenter: Dr. Juan Madera
- Institution: University of Houston
- From Research Ideas to Fundable Proposals: Strategies for Competitive Grant Writing (1:30 PM–2:00 PM)
- Presenter: Junehee Kwon
- Institution: University of Tennessee
- Research Ethics and Integrity in the Age of Artificial Intelligence (2:00 PM–2:45 PM)
- Presenter: Fevzi Okumus
- Institution: University of South Carolina
- Data Envelopment Analysis (DEA) (2:45 PM–3:15 PM)
- Presenter: Albert Assaf
- Institution: University of Massachusetts Amherst
- Experimental Design (3:15 PM–3:45 PM)
- Presenter: Anna Mattila
- Institution: Penn State University
- Developing Measurement Scales That Others Use and Cite: Best Practices and Recent Advances (3:45 PM–4:15 PM)
- Presenter: Kevin Kam Fung So
- Institution: Purdue University
- AI-Powered Data Analytics with Generative AI Applications (4:15 PM–5:00 PM)
- Presenter: Jeong-Yeol Park
- Institution: University of Central Florida
Workshop Chair
Minwoo Lee, Ph.D.
Workshop Chair, WIDE-HTR 2027
Associate Professor & Director, Hospitality Analytics and Innovation Lab (HAI-Lab)
Conrad N. Hilton College of Global Hospitality Leadership
University of Houston
mlee37@uh.edu
2027 WIDE-HTR Organizing Team
|
Dr. Yecheng Cao PostDoc Researcher of HAI-Lab University of Houston |
Mr. Egor Cherenkov Ph.D. Candidate and Research Associate of HAI-Lab University of Houston |
Ms. Zhanyue “Lucy” Zhang Ph.D. Student and Research Associate of HAI-Lab University of Houston |
Contact
For questions or requests, please contact Dr. Minwoo Lee at mlee37@uh.edu.